Digipack analysis

I chose Katy Perry as she is a huge player in the mainstream music market having many hits throughout her career. Therefore this 'Teenage dream' album digipack seemed appropriate.

Front:

The front cover of this digipack almost goes against conventions in the aspect of it being so plain and lacking in text. In fact, the only text is a parental advisory sticker. The pink cloud which Katy Perry is laid naked on reflects the albums name 'Teenage Dream' where your dreams are in the clouds and surreal and in one sense, out of reach from you and a little wild. Katy Perry will have probably been photo shopped in this photo to fit the stereotypical 'perfect' pop singing mould for most record labels. This colour scheme and the image of her being 'perfect' reflects the record labels ideology and them as an institution trying to give themselves a brand for producing the perfect popstar which always sells. The fact that the singer is only covered by a towel is also a sexy type of photo which teenagers obviously like and the record label acknowledges that.

Back:
The back of the digipack is fairly conventional with a very basic lay out using two coloured texts (Red and blue). These are easily visible across the pink clouds which flow from the front of the digipack.The barcode is clearly visible and is a necessity if it is to be sold, which of course is the predominant aim of the record label. The list of tracks can easily be seen due to contrasting coloured fonts. Red and Blue (Text colours) and both boyish colours and reflect the ideology of women wanting males in their teenage years to re enforce 'Teenage Dreams'. Another conventional element to the back of the digipack is the acknowledgments of making at the bottom under all the titles. The back and front of the digipack open out to create a spread out pink cloud which looks like candyfloss, a sugary sweet which teenagers associate with fun and fairs, stereotypical of teenagers.

Side:
The side compartment of this digipack connotes the idea of a perfect popstar again. No text, focusing only on the beauty of a naked woman holding one of her breasts almost teasing the male teenage audience and offering women the attraction of looking up to people who other teenage boys admire and like. Similarly to the front cover, Katy Perry has probably been photo shopped to look 'perfect' and had all blemishes cleared to appear to have perfect skin making her more desirable, the focus of the artists face also allows potential buyers to know who the album is made by which will narrow down who does and doesn't want to buy it automatically when browisng through albums on shops shelves.

CD Compartments:
Both CD'S are made to look like a doughnut and a lollipop. Again presenting the ideology behind a 'Teenage Dream' full of sweets and attractive women who look perfect.No text again allowing the message behind the visual on the CD's too attract you.These simple, yet effective designs attract the target audience and are very mainstream re presenting consumers with what they know and love. Although the CD's aren't a huge selling point they can make a difference if a consumer is undecided and looking through based purely on album designs and pictures. These pictures allow anyone passing by to take a good guess at this album being from the pop genre.