Not only do i have to produce a digipak to accompany my music video, but a home page layout for the artist/s. The use of websites in modern times can dramatically increase thigns such as ticket sales which can be ordered, paid for and arranged delivery via the internet in minutes meaning increased convenience for consumers. Convenience is everything for the modern consumer who wants it at the clock of a finger without much effort. In particular teenagers, this age group pave the way for major changes in digitization and look online first instead of a directory book or go outside to find sources of information and contact. The home page to a website must be easy to follow to avoid viewers becoming lost or confused with how to get to what they want. Website's play a huge role on advertising and use synergy to cross promote artists/companies or products. Advertising is a key way to increase revenue of a company/artist and gains recognisation from the public. Links to twitter and/or Facebook also allow an instant connection to social networking sites which are used by millions of people who are in tune with mainstream music. Similarly to the digipak, this service can offer an outlook to consumers through clothing stores, videos and pictures uploaded, colour schemes and even style or size of text. All of which contribute towards the creation of an image or style conveyed from the artist through something as simple as a website. Similarly to the digipak, i also looked at existing home pages for artists to give me an idea and some inspiration for my own. I will be using Photoshop to manipulate the image of the home screen with all links indicated.
After looking at various website home pages and evaluating one, I modelled my page around Ed Sheeran's who i thought was the most effectvie for the genre of music i am targeting. It has a main focus of social media which dictates a lot of peoples opinions and thoughts on music. This is my first draft which I drew by hand:
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