Digipak brief

Another task i was set alongside creating a music video was to produce a digipak. Before i plan or create one, i chose to investigate some currently produced digipak's for artists on the market. This gave me inspiration for my own and gave me a model in parts to shape and develop one of my own. A digipak plays a big role in improving the name of an artist as not only is it a CD but a video and another digital media product associated with the artist. It plays a massive role in promoting the artist whilst selling records. The increase in globalisation means that demands for not only a CD but a digipak are on the increase. Not only the product, but the cover pictures and design can help to create and sell a brand/artist image which is wanted by the professional. Choice of photos, colours and designs all contribute to this as what an artist is doing/wearing can impact a stereotype attached to artists along with the style of music they create. I will be using Photoshop again to manipulate a product image which i will use for the digipak.