Ed Sheeran- Drunk effect

http://www.youtube.com/watch?v=G2fOum_KWQU
The effect used on 1 minute where a woman throws water off her hands which then cuts to Ed Sheeran on a bed in another room, i like this effect and may incorporate it into my video.

Digipack

Digipacks usually consist of a gate fold or book style paperboard or card outer binder with one or more plastic trays which hold a CD or DVD that's attached to the inside. The MPAC Group first owned the digipak trademark. Atlas Holdings owned rights to the digipak from 2010. CD Digipacks were first seen as limited edition products but improvements in CD production and CD packaging and printing techniques meant they were available at much lower prices and produced on a larger scale. The most common CD digipacks is the 4 panel digipack which opens like a book. 6 panel CD digipack's are also popular, providing a larger area for CD pictures and text about the CD. 8 panel and 10 panel CD digipack's are also on the market. 
Here is an image of a digipak:

Website home page brief and draft

Not only do i have to produce a digipak to accompany my music video, but a home page layout for the artist/s. The use of websites in modern times can dramatically increase thigns such as ticket sales which can be ordered, paid for and arranged delivery via the internet in minutes meaning increased convenience for consumers. Convenience is everything for the modern consumer who wants it at the clock of a finger without much effort. In particular teenagers, this age group pave the way for major changes in digitization and look online first instead of a directory book or go outside to find sources of information and contact. The home page to a website must be easy to follow to avoid viewers becoming lost or confused with how to get to what they want. Website's play a huge role on advertising and use synergy to cross promote artists/companies or products. Advertising is a key way to increase revenue of a company/artist and gains recognisation from the public. Links to twitter and/or Facebook also allow an instant connection to social networking sites which are used by millions of people who are in tune with mainstream music. Similarly to the digipak, this service can offer an outlook to consumers through clothing stores, videos and pictures uploaded, colour schemes and even style or size of text. All of which contribute towards the creation of an image or style conveyed from the artist through something as simple as a website. Similarly to the digipak, i also looked at existing home pages for artists to give me an idea and some inspiration for my own. I will be using Photoshop to manipulate the image of the home screen with all links indicated.

After looking at various website home pages and evaluating one, I modelled my page around Ed Sheeran's who i thought was the most effectvie for the genre of music i am targeting. It has a main focus of social media which dictates a lot of peoples opinions and thoughts on music. This is my first draft which I drew by hand:

Digipak brief

Another task i was set alongside creating a music video was to produce a digipak. Before i plan or create one, i chose to investigate some currently produced digipak's for artists on the market. This gave me inspiration for my own and gave me a model in parts to shape and develop one of my own. A digipak plays a big role in improving the name of an artist as not only is it a CD but a video and another digital media product associated with the artist. It plays a massive role in promoting the artist whilst selling records. The increase in globalisation means that demands for not only a CD but a digipak are on the increase. Not only the product, but the cover pictures and design can help to create and sell a brand/artist image which is wanted by the professional. Choice of photos, colours and designs all contribute to this as what an artist is doing/wearing can impact a stereotype attached to artists along with the style of music they create. I will be using Photoshop again to manipulate a product image which i will use for the digipak.

Andy Warhol

This is a famous picture from the post modern artist named Andy Warhol who created many paintings based around iconic items/products or people from different eras. This particular painting was based around Marilyn Monroe who was a key figure to media in the 50's. Other work includes a similar style of coke cans from modern years and a focus for both is on simulacrum with the boxes being an exact copy of one another with different colours on each. I particularly like this painting and tried re creating my own version of this for my digipack:

So much to do and so little people available!

As i prepare myself for more filming to get myself ahead in my coursework people cancel on me and prevent me getting more footage to build up my video and piece it together. Gets annoying but can't help peoples social lives, starting to consider making myself the main character but would it be too much to do?

New girl needed

The original girl i was going to use has ow said she wll be too busy with her job and college, fair enough but puts me in a bit of a mess. Luckily enough i asked around and got someone hopefully who will be more confident and prove to be a good find and shes got some good outfits to match the genre, see how it goes