LMFAO - Party rock anthem analysis

LMFAO- Part Rock Anthem 

LMFAO  are a band who started in 2006 and are signed to will.i.am music, inter scope records and cherrytree. LMFAO had a hit single with 'Party rock anthem' which reached number 1 in seven countries which is quite an achievement for a duo which say they are all about clubbing songs and create them with that criteria. LMFAO's target audience are teenagers to about late twenties as they are the ones who are most likely to be clubbing and dancing. With a dance track, you expect to see bright flashing colours/effects and a catchy chorus to sing along to and a bassline to keep you moving at all times. During the video, LMFAO are nine times out of ten dancing about whilst singing which provides the audience a chance to relate to them by doing the same dance moves they are doing in clubs which remind you of this song. With the electronic and funky theme to this song, the loud and in your face hairstyles and clothes reflect the genre of music. Also, the big lens less glasses are used for fashion as people are now also getting them and wearing them like LMFAO since the video was launched. Also the big design printed t shirts they wear are also coming into fashion and being worn a lot since the video came out. These dance tunes are often trends setters for music and fashion.

This video is mainly popular with around 15-22 year olds of both sexes which could be due to the rising amount of people who are going clubbing and listening to this genre of music regularly. This is the majority of LMFAO's fan base and they are their mainstream audience responsible for a large chunk of the viewings that they get on sites like you tube. Also, moves like the 'shuffle' which were invented for this video can be copied and used in clubs that their mainstream audience visit on a regular basis. The story of the video is that ever since people heard this song they have become addicted and every day come together to dance to it and lose their mind.Throughout the video the general lyrical message is that you should listen to this track and enjoy yourself dancing and having a good time, this message is clear through the choreographed dancing and the occasional reference to hip hop culture of women walking past in a short outfit and the male 'checking them out' so to speak. The only other refernec to another genre is another hip hop one, where LMFAO are stood with an attractive women in a tight leather/lycra outfit and a man dressed like a pimp. Apart from that the bassline of the song dictates the action and conveys the partying theme.

 This shot displays the choreographed dancing to the track with many dancers in the funky outfits spoke about earlier to reflect the techno feel to the track with wild hairstyles. The woman one the right hand side in a nurses outfit is not only dressed in a short outfit but her nurse outfit reflects the story of them coming out of hospital right at the start of the track before the track is even played or heard. Natural lighting shows the natural and derelict street which looks traditionally like a New York style street. Cars are parked randomly in the street to show the loss of control that people have now that this has happened in the video.

 This shot shows a typical scene from a dance track or one with a heavily dance influenced beat. Break dancing is a key element of genres like hip hop and street music and there are plenty of break dancers in this video to perform crazy moves. Also the element of showing off to impress women is present as girls are in the crowd as different dancers compete against one another to show off their best moves.

 The lighting in this shot is obviously natural and focused down a side of the street where a man who looks to be advertising or dressed homeless looking with no reason to be in the street looks like hes lost as one of the main singers dances down the street in front of other partying extras.

 This is the hip hop style shot in the video with a man dressed like a pimp and a women in a tight, short silver outfit. Meanwhile, the two LMFAO members dance and sing along while we get close ups of the beautiful, sexily portrayed woman to match the stereotypical videos of modern times which are involved with mainstream audiences.




                                                                                    In this shot we are in the middle of the video when everyone is out of control and the lens less glasses are evident on the left, the costumes of the characters really re enforces the genre and matches the crazy scenes. Everyone is dancing in similar manners and generally doing a form of 'shuffle' associated with this video. The lighting is still natural and the editing speeds of this shot and the majority of the video reflect that fast pace of this song and the fast paced lifestyles of people associated to this genre of music.